You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Strategic Planning.
ANA has found 172 results for you, in 202 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

European attitudes to energy and oil companies

Esso Europe carried out a major multi-national survey involving a total of 14000 interviews in two waves covering seven countries. The objective of the study was to assess public attitudes in the following broad areas:-Present and future energy...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Roger Sargood, David Lowe-Watson
Company: ESSO
June 15, 1983
×

Citation

Sargood and Lowe-Watson (1983a, June 15). European attitudes to energy and oil companies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/european-attitudes-to-energy-and-oil-companies


Research papers

The contribution of research to long-term capital decisions

At Philip Morris we are convinced that market research is an important strategic management tool. But, as with any tool, its effectiveness is largely dependent upon the skill of the user.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: David Zelkowitz
June 15, 1983
×

Citation

Zelkowitz, D. (1983a, June 15). The contribution of research to long-term capital decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-long-term-capital-decisions


Research papers

The role of research in strategic planning for a multi-national pharmaceutical company

The main aim of this paper is to focus on the role of research in strategic planning for a drug company, taking a particular programme of surveys amongst doctors as an example of the contribution which research can make.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: David S. Mitchell
June 15, 1983
×

Citation

Mitchell, D. S. (1983a, June 15). The role of research in strategic planning for a multi-national pharmaceutical company. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-strategic-planning-for-a-multi-national-pharmaceutical-company


Research papers

A planning language

This paper is to be a personal memoire with acknowledgements for the title to Iverson and to Alexander, Ishikawa, and Silverstein. It is in no sense a review of SRI's position on either Strategic Planning, or for that matter Market Research. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John B. O'Mulloy
June 15, 1983
×

Citation

O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-planning-language


Research papers
×

Citation

Kelley, Wood, Ushikubo, Torii and Shalofsky (1983a, June 15). Welcome to the conference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/welcome-to-the-conference


Case studies

Strategic planning and visual communications

The paper seeks to demonstrate that research continues to play an important role in the development, execution, and refinement of marketing strategies made manifest through visual communication. Interest in such research appears to be growing, not...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Marlyn (Mim) Ryan
June 15, 1983
×

Citation

Ryan, M. (. (1983a, June 15). Strategic planning and visual communications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/strategic-planning-and-visual-communications


Research papers

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Thomas Tusher
Company: Levi Strauss & Co.
June 15, 1983
×

Citation

Tusher, T. (1983a, June 15). Management perspective in long range planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/management-perspective-in-long-range-planning


Research papers

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Reino E. Routamo
June 15, 1983
×

Citation

Routamo, R. E. (1983a, June 15). How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated


Research papers

Introduction to the conference

The purpose of the author is to try to explain, to challenge and to provide a framework for this Conference.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
×

Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-to-the-conference